Discover the power of eNPS

How likely is it that your employee would recommend you as an employer?

➡️ The Employee Net Promoter Score (eNPS) is a metric used to measure employees’ satisfaction with their job by assessing their willingness to recommend their company to others. McME helps organizations set up an accurate eNPS measurement. eNPS scores can range from:

eNPS scores can range from:

💰 Did you know…
… our eNPS analyses qualify for government subsidies?

What is eNPS?

eNPS (Employee Net Promoter Score) is a metric developed at Harvard, originally intended to measure consumers’ engagement with brands.

👔 eNPS within companies

Nowadays, eNPS is used to measure employees’ engagement with their employer. The basic idea is simple: organizations aim to have more promoters than detractors.

The greater the margin in favor of promoters, the more successful the organization will be. This is because promoters act as ambassadors who positively recommend the organization, leading to a stronger brand image and better business results. ⚖️

☝️ Did you know…
… eNPS is a powerful indicator of your organization’s growth and profitability?

What are the benefits of the eNPS method?

🚀 Growth and profitability

eNPS is an extremely important indicator of an organization’s success.

🗣️ Word-of-mouth advertising

Promoters contribute to a positive reputation and wide reach through electronic media.

👨‍💻 In-depth insight

eNPS combined with motivation questions offers a clear view of employees’ perceptions.

📊 Action-oriented analysis

Identify the key drivers and take targeted actions to boost engagement.

Strengthen your employership

Employees rate their organization on a scale from 0 to 10.

  • Promoters (9-10): Enthusiastic employees who recommend your organization.
  • Passives (7-8): Satisfied, but not enthusiastic enough to actively promote.
  • Detractors (0-6): Dissatisfied employees who discourage others from joining your organization.

How does the eNPS analysis work?

1️⃣ Measuring eNPS

The measurement of eNPS is done by sending out a survey in which employees indicate how likely they are to recommend the company. The eNPS score is calculated by subtracting the percentage of detractors from the percentage of promoters.

2️⃣ Motivation questions

We investigate why promoters recommend your organization, what improvements passives want to become promoters, and why detractors discourage others from your organization.

3️⃣ Statistical analysis

By integrating eNPS into a comprehensive questionnaire, we use statistical analyses to uncover the drivers of engagement. This helps organizations know which “levers” to pull to gain more promoters and increase engagement.

4️⃣ Action-oriented

The insights from eNPS lead to concrete actions that result in higher customer satisfaction, increased productivity, and loyal employees.

Why choose McME for an eNPS analysis?

👩‍⚕️ Scientifically based

Based on a proven metric from Harvard.

👀 Concrete insights

Understand the reasons behind the scores of promoters, passives, and detractors.

📊 Action-oriented analysis

Identify the key drivers and take targeted actions.

🙋‍♂️ Improved engagement

More promoters lead to a stronger organizational culture and better business results.

💰 Financial support

Save up to 30% with, among others, the SME Portfolio. Read more here.

Download the whitepaper

Unlock your team’s potential with eNPS! Would you like to effectively measure and improve your employees’ satisfaction and loyalty? Our free whitepaper on eNPS provides you with in-depth insights and practical strategies to create a strong and engaged company culture.

🔍 What you can expect:

  • Understand the core principles of eNPS
  • Learn how to collect accurate and valuable feedback
  • Discover methods to turn results into actionable improvements
  • Discover how eNPS helps you gain a competitive edge.
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FAQ – eNPS

Question 1

Why measure and track employee engagement, satisfaction and well-being over time?

Satisfied and motivated employees are more productive; they ensure greater customer satisfaction and contribute to a positive perception of their company on the job market. Objectifying the perceptions that employees hold about the organization in which they work not only uncovers the pain points but, above all, makes it imperative to take action.

Organizations and companies that limit themselves to personal conversations run the risk of gaining a distorted—and even overly negative—view of what truly exists among their current staff:

  • People simply react much more quickly to “problems” and often take things that are going well for granted, with the result that the negative is disproportionately amplified.
  • Some people express themselves quickly and fluently. Others find that less natural in a one-on-one conversation.

In a survey, every employee is given an equal voice and will be able to express themselves on all aspects of working life.

A systematic, structural survey of staff and personal conversations are, however, complementary: personal conversations provide deeper insight into the underlying issues and the ways in which they can be addressed.

The classic design of an employee survey is often focused on measuring the basic dimensions of staff satisfaction such as “Task,” “Compensation,” and “Working Conditions.”

More and more, organizations also want to measure dimensions such as the company’s style and employee engagement, and track them over time.

Ideally, all of these dimensions are included in a single survey so that the interrelationships and coherence among them can be studied.

For large and medium-sized enterprises, the benefits are clear. The scale of the company often makes it impossible to keep a finger on the pulse through individual conversations.

In SMEs, conducting surveys through individual conversations would indeed be feasible. However, in practice we now see more and more SMEs moving toward systematic employee surveys. The anonymity of these surveys ensures that SME employees feel free to express their opinions openly and honestly—even on aspects such as leadership style and collegiality, which in a personal interview with the SME’s director can often trigger many sensitivities. It is precisely this relative small scale of many SMEs that means employees do not fully dare to voice their opinions when asked in one-on-one conversations. In this case, an anonymous and reliable form of data collection provides the solution.

Generally, these surveys are conducted every two years. This allows enough time to implement improvement actions and monitor their effects. Organizations experiencing rapid growth or major change processes sometimes benefit from measuring at a faster pace; in such cases, surveys at shorter intervals are possible. And because it’s crucial to actually “do” something with the results of these studies, organizations with a large workforce often choose to phase their surveys—for example, surveying manual workers one year and salaried employees the next.

'We were able to take targeted actions that not only increased satisfaction but also improved our retention and productivity.'

The employee survey clearly mapped where our teams were struggling. With McME’s insights and guidance, we adjusted our workflows and provided additional support. Thanks to the pulse checks, we now regularly follow up on the results.